Lights, Camera, Engagement: How to Create Videos Your Audience Will Actually Watch
Let's face it: Video marketing is king. But there's nothing worse than pouring your heart into video content creation only to hear crickets after posting it. So, how do you ensure your small business video marketing doesn’t just fill space but genuinely engages your audience? Grab your popcorn—here are some fun and practical video marketing tips from your friends at PF Social!
1. Hook 'Em Early (Like, Really Early)
You've got about 3 seconds (yes, just THREE seconds) to convince viewers not to scroll away. Start your video content with something catchy: ask a question, share a surprising fact, or show a quick teaser of what's coming.
2. Keep It Short and Sweet (and Sometimes a Bit Spicy)
Attention spans are short. Ideally, aim for engaging videos under 60 seconds on platforms like Instagram and TikTok. But remember, it's not just about length—it's about pace. Keep things moving, edit out fluff, and throw in some fun cuts or transitions.
3. Tell a Story (Even If It's a Quick One)
People love stories, plain and simple. Whether it's a product demo, behind-the-scenes peek, or customer testimonial, frame your video content creation as a mini-story: beginning, middle, end. Bonus points if you evoke emotion—make 'em laugh, cry, or gasp!
4. Visual Appeal Matters—A Lot
Good lighting and audio quality can make or break your videos. No fancy equipment? No worries! Natural light is your best friend. Just filming near a window can drastically boost your video's quality. And remember, shaky camera shots can distract viewers, so stabilize your camera or phone.
5. Captions Aren’t Optional (Seriously!)
Did you know around 85% of social media videos are watched without sound? Captions aren't just inclusive—they boost engagement, ensuring your video marketing strategy gets across even on mute.
6. Authenticity Beats Perfection Every Time
Your audience wants to connect with the real you—not a flawless robot. Embrace little mistakes, quirky moments, and genuine interactions in your video content marketing. Authenticity builds trust, and trust builds engagement.
7. Call-to-Action (CTA): Make It Clear and Fun
If you want viewers to do something (like, follow, subscribe, comment), tell them clearly—but keep it playful. A simple, fun CTA like "Loved it? Tap that heart!" works wonders for your small business video marketing.
8. Analyze and Adapt
Not all videos will hit, and that's okay. Check your analytics to see what's resonating. Is your audience responding to humor, video marketing tips, or behind-the-scenes content? Adapt your video marketing strategy for small businesses and double down on what works.
Remember, creating engaging video content should be fun—not stressful. Experiment, stay authentic, and don't forget to hit record and have fun!
Happy filming!
– Your friends at PF Social